THE FUTURE OF HOW WE AGE.
We are an early-stage venture capital fund that invests in, and builds from the ground up, companies that can transform the quality of living for older adults.
We support the founders and organizations that create meaningful new products, services and experiences in the under-served, trillion dollar global sector of Aging. We accelerate business growth through our direct-to-consumer marketing expertise, our strategic distribution partners, synergies across portfolio companies and an engaged network of advisors. Also core to our mission, we unlock the talent and expertise of experienced older adults as founders and business builders.
There is a seismic global shift in the composition of our population. The global population aged 60+ numbered 962 million in 2017 and is projected to double by 2050 to reach nearly 2.1 billion. Older Adults also control 60% of the US net worth, not to mention the trillions that health plans and our government spends on this segment. As an investment platform, Primetime Partners identifies and builds the businesses that provide the products, services and experiences to satisfactorily address the needs for this 25% of our population. We support transformational companies that bring joy, purpose and dignity to the next chapter of our lives.