MEDIA

For all press inquiries, please reach out to press@primetimepartners.com

CRUNCHBASE NEWS

Oct 13, 2020 - Over the last 10 years, investment in startups focused on the areas of “elder care” and “home health care” has increased. At the same time, investors are eying new opportunities in the space. Reframing technologies so seniors can live their best life, be active and prevent health mishaps while staying in their own home is the key, say experts we interviewed.

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THE HILL

Sep 18, 2020 - If American voters have any doubts about the age of the two presidential candidates, they should know that today’s 70-year-old is similar to the energy of a 50-year-old of just a few generations ago.  In just a few weeks, the United States will elect its oldest president ever, just four years after the two oldest presidential candidates in history faced each other in the last general election.  

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ROCK HEALTH

Sep 8, 2020 - The aging of America presents a unique window of opportunity to support aging in place1 with digital health technologies. A confluence of factors have coalesced to align incentives across payers, older adults, and their families and caregivers. This has created a unique opportunity for digital health-driven transformation. In this review, we discuss three reasons why 2020 marks a material turning point for aging in place and highlight eight areas where we see opportunity for entrepreneurs and investors.

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EDWARD JONES

Aug 4, 2020 - Retirement today means a new life chapter that you get to write – so say the majority of today’s retirees in a recent study from Edward Jones and Age Wave called “The Four Pillars of the New Retirement.”  Edward Jones partnered with Age Wave on this comprehensive five-generation study including a survey of 9,000 adults in the U.S. and Canada.

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BLOOMBERG

Jul 29, 2020 - Veteran investor Alan Patricof has teamed with entrepreneur Abby Miller Levy to back startups riding the “silver tsunami.”  Patricof and Abby Miller Levy, former president of Thrive Global, an employee wellness company in which Greycroft invested, hatched the idea for Primetime in November and have since raised $32 million for their new fund, Primetime Partners.

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CNBC

Jul 29, 2020 - Start-up investor Alan Patricof, at 85, targets aging Americans with his latest venture fund.  Patricof is teaming up with Abby Miller Levy, former president of Thrive Global, to invest in the “silver tsunami” they say has been overlooked by Silicon Valley.

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KAISER HEALTH NEWS

Jul 24, 2020 - As more interactions move to a virtual format as a result of COVID-19, many Older Adults are left unable to participate.  KHN (Kaiser Health News) looks at the various ways Older Adults have been impacted by the ever increasing digital world.

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THE WALL STREET JOURNAL

Jul 7, 2020 - Nearly 60% of working-age people in the United States don’t have any money in a retirement account.  Several states are working to solve this problem through various means: (1) legislation to promote retirement planning through mechanisms such as auto-IRAs, (2) retirement marketplaces, and (3) multi-employer plans.

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OXFORD ACADEMIC

Apr 20, 2020 - In this article, Nora Super identifies three key trends related to our aging population that are likely “to shape our nation’s politics for the next decade."

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VOX

Mar 12, 2020 - Vox does a deep dive on the impacts that the COVID-19 pandemic is likely to have on the social determinants of health amongst Older Adults.  Specifically, Vox has identified the impending “social recession” as a major risk to the health and wellbeing of our aging population.

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CRUNCHBASE NEWS

Sep 29, 2020 - Two startups, Retirable and Capitalize, announced seed funds of $4.7 million and $2 million, respectively, on Tuesday to go after the $17 trillion retirement savings market. Each has a different approach to helping Americans manage their retirement accounts. Vestigo Ventures led the $4.7 million round for New York-based Retirable, with participation from Diagram Ventures, Primetime Partners and angel investors. 

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LONGEVITY TECHNOLOGY

Sep 9, 2020 - This summer, a new venture capital firm was launched with an exclusive focus on longevity. Primetime Partners is co-founded by Abby Miller Levy, a wellness executive and founder, and Alan Patricof, one of America’s most well-known investors. The firm is focused on “seed and early-stage investments in products, services, technologies and experiences for the aging.”

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AGING 2.0

Sep 8, 2020 - The Digital Divide is not a single issue. It’s the result of many trends and topics that intersect ‘as a system’. In this report, The Aging2.0 Collective, in partnership with the Nomura Research Institute, is ‘Framing the Challenge’ for the Digital Divide where it overlaps with fintech, city migration, and the ever-present context of an aging population.

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FINANCIAL TIMES

Jul 30, 2020 - Covid-19 has forced the elderly to embrace digital technology to an unprecedented degree, whether to shop, seek entertainment or simply see friends and family.  As more Older Adults choose to "age in place," they will need companies and technologies that support their choice to age at home.  The leaders of the Primetime fund hope this will create demand for new types of elderly services, which entrepreneurs could tap.

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WSJ | MAGAZINE

Jul 29, 2020 - Alan Patricof, the 85-year old chairman emeritus of Greycroft, has co-founded Primetime Partners, a fund aimed at products and services for older people, and sees himself as a “poster boy” for September entrepreneurs: “I felt I had another round ahead of me—a third act.”

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FORTUNE

Jul 29, 2020 - VC icon Alan Patricof and SoulCycle vet Abby Levy launch fund to invest in aging.  The pair announced the launch of Primetime Partners, a new style of venture capital firm that will bet on innovation related to aging and seniors.

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FUTURITY

Jul 14, 2020 - Ageism is becoming more and more prevalent in American society, with over 80% of survey respondents over the age of 50 noting that they commonly experience at least one form of ageism in their everyday lives.  Yet, despite this sentiment, a resounding majority of these individuals also held positive attitudes towards aging. 

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BUSINESS INSIDER

Jun 28, 2020 - In this Business Insider article, Abby Levy (Managing Partner at Primetime Partners) refutes Scott Galloway’s (NYU professor and media commentator on entrepreneurship) claim that age is an impediment to founding a successful media-tech firm.

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PEW RESEARCH

March 10, 2020 - Living with an extended circle of relatives is the most common type of household arrangement for older people around the world, according to a recent Pew Research Center study. But in the United States, older people are far less likely to live this way – and far more likely to live alone or with only a spouse or partner.

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